Sales are what keep the SMEs running and thriving. However, the increasing competition in cities like Surat makes it hard for SMEs to sustain themselves and make sales. Some external and internal factors affect sales. Sales consulting in Surat can help you overcome the challenges affecting your sales and help you grow. But how exactly does sales process consulting work to help you close more deals? Let’s discuss it in this blog!
What is Sales Consulting in Surat?
Sales consulting is when an expert helps you evaluate your existing sales strategy and resources, optimise them to maximize sales, and implement them through training and analysis to increase SME revenue. In a nutshell, this consulting becomes a vital part of sales growth for SMEs. With their expertise and insights, sales consultants often help identify the bottlenecks of the sales funnels and create a customer-centric approach to stand out in competitive markets like Surat.
How can Sales Consulting in Surat help SME Businesses Close More Deals?
While you might have read that consultants help you with sales strategy in Surat. But what exactly do they do to improve or optimise the sales strategy? Let’s discuss that.
The following are a few steps involved in the sales process consulting to help your SME business streamline the sales process and increase the number of closed deals.
Understanding the customer’s buying journey
Customers don’t follow a linear path when buying a product, or not the same path they did a few years back. The Internet has made information more accessible. Therefore, the customers are now researching the products and their specifications and comparing them with the competitors on their own. Thus, understanding the buyer’s journey can help you create an effective sales strategy.
With sales consulting in Surat, you can create an ideal consumer profile and understand their buying behaviour and pain points. It helps you optimize your sales strategy to create a sales message that aligns with your target audience and addresses their pain points. Your sales representative can use this information to create a better sales pitch.
Streamline the sales process & strategies
Many SMEs in Surat are still using the old sales management systems. They can sometimes be difficult to manage and often increase the cost. Sales consultants can help companies streamline their sales funnels and generate authentic, high-conversion leads using frameworks like BANT, CHAMP, and MEDDIC. They set up KPIs to track the performance of the sales strategies.
These consultants also help you set up a CRM to manage your sales better and increase SME revenue. Implementing CRM enables you to track your leads and make better sales strategies. Furthermore, it saves 5-10 hours of your team per week (source)! Thus, it increases their productivity and helps them close more deals.
Leverage data for sales decision-making
Data is critical for businesses to understand themselves, and more importantly, understand their customers. With data, they can understand buyers’ behaviour, pain points, and whether they will likely buy from them. It reduces the decision-making stress on your sales reps and helps them focus more on the sales rather than the administrative tasks. All of this data can be tracked through CRMs.
Optimize your follow-up system
Most sales representatives fail to close the deal, not because of the failed pitch, but because of poor or a complete lack of follow-ups. It takes more than 5 follow-ups to close the deal. Therefore, setting up a system to create follow-up reminders is essential for the success of an SME business in Surat. You streamline follow-up calls, emails, or WhatsApp messages with various tools.
Training the team for better sales
The team is the most critical part of your sales strategy. No matter how good your product and sales strategy is, your SME is bound to fail if the team doesn’t understand the sales tactics and CRM data. Therefore, a consultant for sales teams provides a structured, personalized team training to help your team learn and adapt the best sales frameworks and master some sales tactics to close more sales.
Aligning for marketing and sales
Marketing and sales are very close, and you must ensure that your marketing and sales strategies align in terms of brand identity and product promises. Any misalignment can create a conflicting image in the target customer’s mind and lead to a missed customer. As per the resource, businesses whose marketing and sales strategies align have a 36% customer retention rate and 19% of them exceed their sales target.
Why trust The Proxperts for Sales Consulting in Surat?
For the last 10+ years, The Proxperts have been helping SME businesses in Surat grow. While we offer 360-degree consulting, we are most known for our sales process consulting. Our team relies on data and trusted techniques to streamline your sales process, CRM, and train your team to identify opportunities to close deals with potential clients. You can check our casestudy, where we helped a jewellery brand in Surat increase their sales by 75%. We can help your SME business too! Contact us now for sales consulting!
Conclusion
Sales are the heart of any SME business in Surat. Therefore, you must ensure that your sales team and sales funnel are effective. Sales consulting in Surat helps you understand your customer behaviour to streamline your sales process with CRM. Team training and follow-up system enables you to retain customers and close more deals. Sales process consulting also helps you align your marketing and sales strategies to get maximum returns and boost your sales. Contact The Proxperts to discuss how we can help your business grow.
FAQ
What are the benefits of sales consulting for SME businesses?
Sales consulting for your SME business can streamline the sales process, make data-backed decisions, improve team productivity, and close more deals. The Proxperts is here to help you optimize your sales efforts to increase your sales revenue.
How to know if my business needs sales consulting?
If your leads fail at a certain step, your sales representatives are struggling or new, or your customers are facing difficulties in the final buying stage, you need sales consulting. The Proxperts is here to help you optimize your sales process, secure more leads, and convert them.
What is the role of a sales consultant?
The sales consultant identifies sales performance gaps, optimises the sales process & strategies, trains the team to handle the sales call and pitch better, and helps you implement the CRM to leverage its data to understand buyer behaviour and assist their sales reps in making better decisions.
How to choose the right sales consultant for my business?
When choosing a sales consultant, focus on their expertise, transparency about the process and charges, and reviews. You can also consider their experience in your industry to inform your final decision. The Proxperts has worked with SMEs of diverse industries in Surat. Contact us now for a consultation call.
