Whether you are a small business/startup or a global corporation, the harmony of each department in your organization is critical for business growth. However, each department has its own bottlenecks that not only affect their performance, but also overall organizational performance. That’s where the 360 Degree Consulting can help you align all the departments and improve efficiency, and boost conversions.

For SMEs, each resource and efficiency matters for survival and success. Therefore, in this blog, we will discuss All-in-one business consulting (360-degree) and its benefits for small businesses and startups. Read till the end to know how you can find affordable business growth consulting services. 

What is 360-degree consulting?

360 degree consulting, or Cross-functional business consulting, is focused on improving all the departments of a business to improve overall efficiency and performance. They work with every single department of the organization: marketing, finance, sales, operations, supply, inventory, and more.

The goal of 360 degree strategy consulting is to create harmony in all departments for better efficiency and customer satisfaction. When all departments maintain clear communication regarding the processes, deadlines, and task delegation, conflicts reduce and productivity skyrockets.

Benefits of 360 degree business consulting

Small businesses are short of resources; therefore, efficiency and seamless team collaboration are a necessity for them to get a competitive advantage and build loyal customers. Here are a few benefits of end-to-end consulting services, especially if you are a startup or SME business.

Align your internal and external strategies

Your business strategy should be focused on combined goals instead of separate KPIs. When all the departments work as separate units and aren’t unified, mismanagement is bound to happen.

So, instead of separate KPIs, the 360 degree business strategy consulting focused on setting up unified KPIs such as lead-to-customer conversion, order-to-fulfilment cycle time and customer retention. It helps the internal teams coordinate better to achieve your business goals.

Cater to the right market & target audience

Targeting the right marketing is necessary for better revenue and customer satisfaction. The sales and operations consulting focuses on understanding your operational capacity and production/service to choose the right customer segments to get a better margin-to-effort ratio. Focusing on what customers want can help you optimize your production process. It reduces customer churn rate and boosts conversion.

Streamline operations & communication for efficiency

Imagine you set a sales target for your team. You create a strategy and train your marketing and sales team to achieve that goal, and your sales team actually achieves the goals. However, your operations team can’t produce enough products to meet the demand.

What will happen?

  • Your customers? Dissatisfied.
  • Your sales? Not changed or have declined (in worst-case scenario).
  • Your resources for team training? Wasted.
  • Your sales team’s motivation? In ruins.
  • Your brand image takes a massive hit.

Set up a clear and transparent communication system to ensure that all your departments are well-informed, and that project progress is smooth.

Optimize CRM and inventory management for better sales  

Missing the deadline affects your brand significantly. Sales and operations consulting helps your sales team to make achievable promises. The CRM and ERP systems help the sales and operations team coordinate better to improve conversion rates and customer satisfaction with timely delivery.

The insights from the operations department and inventory help the sales and marketing team target customers from different stages of the sales funnel. It ensures that the sales efforts pay off with qualified leads that are most likely to convert.

Improve the analysis and forecasting system

Effective strategies aren’t based on assumptions, but real-world insights. Therefore, 360-degree business consulting enables you to have data and insights from all your departments to help you make an informed decision. A consultant helps you digitize and automate data flow and analysis to empower you with cross-organization insights.

Improved revenue growth and profitability

Research has found that companies whose teams are highly aligned have 15% more profitability and also grow 19% faster (source), especially true for sales and marketing. Aligned strategies and insights lead to better decision-making, revenue, and profitability for the organization.

Choose Proxpert Consulting Services for All-in-one business consulting for SMEs

If you want to grow your SME business’s revenue and profitability, you need sales and operations consulting. Proxpert Consulting Services is your reliable partner for 360-degree consulting, tailored to your SMEs’ needs. We help you identify the improvement areas and create counter-strategies for business growth. From operations to sales and inter-departmental co-ordination, we can help you optimize your workflow for better efficiency and profitability. Contact us now to know more.

Conclusion

For SMEs, intra-departmental harmony is essential to success. 360 degree consulting binds together strategy, people, processes and technology to create a predictable, scalable, profitable business model. All-in-one business consulting helps you optimize your marketing & sales strategies, improve customer experience, and make data-backed decisions using the insights from all departments. Proxpert Consulting Services offer tailored 360-degree Business growth consulting services for SMEs to help them thrive and gain competitive leverage. Contact us to know more.

FAQ

How to choose the right 360 degree consulting firm?

When choosing a consulting firm for your business, focus on their:

  • Cross-functional expertise in consulting solutions
  • Roadmap to achieve the desired KPIs
  • Post-consulting support, such as training programs and playbooks        
  • Customer reviews, especially from your industry

Do end-to-end consulting services benefit small businesses?

Absolutely! End-to-end consulting services focus on all the departments and how they affect each other. This analysis helps them identify the cause of performance inefficiency and customer dissatisfaction. These insights are essential to creating better strategies to boost your organizational performance, effective resource utilization, and improve brand image.

How is 360 degree consulting different from traditional consulting?

The traditional consulting often focused on one area or department. While it’s effective, it doesn’t consider the effect on other departments’ performance. The 360 degree consulting focuses on the intricate relationships of all departments. It helps you identify the real problems and create effective strategies for overall business growth.

What 360 degree business growth consulting services do you provide?

Proxpert Consulting Services is one of the most trusted 360 degree business strategy consulting firms in India for SMEs. The following are our tailored 360 degree consulting services to help your business grow:

  • Operations Consulting
  • Sales Consulting
  • HR Consulting
  • Franchise Consulting