Why Sales Funnels Are Good For Business
What makes the difference between a good salesperson, and a great salesperson? A structured process. You ask any top-notch performing salesperson and they will all agree that having a structured approach to selling (as well as having great products and pricing, etc) is key to their success.
Sales funnels is a way of visualizing, structuring and managing your sales pipeline, enabling you to digitally automate as much as possible and focus on delivering value.
What is a sales funnel?
Simply put, it’s a series of steps that lead a potential customer to a happy buyer and beyond. They’re great for business because they’re repeatable, configurable, customizable, and digital. We see sales funnels all over the web – sometimes we don’t even realize it. For example:
- Website attracts a visitor through an online ad, review or affiliate link
- Potential customer views info about the product, price, features, benefits, etc. (This is where the role of a traditional website ends.)
- when Customer adds the product to their shopping cart
- or Customer adds a complementary product to their shopping cart
- and Customer visits the checkout and completes purchases
- with Customer receives receipts and customer service details by email
- Customer receives product updates, based on their preferences, regularly by email
Note : Read our blog for The Mindset to Thrive During Turbulent Times
Why Business consultants?
You’re probably very familiar with the way these work, as you have probably made purchases through these stages many times over.
The process is quite simple, but the thinking behind it is sophisticated. Online giants such as Ebay or Amazon saw the benefit of sales funnels decades ago, and now spend $millions every year using big data and behavioral science to fine-tune and perfect their methods to maximize their sales revenues.
But you don’t need $millions to copy their approach because we can all employ sales funnels in our business. Of course, if you’re a programmer and data-scientist (as well as being a retailer or digital marketer) you can build it yourself from scratch – but who has the time, resources and know-how for that? Instead, choose an out-of-the-box solution.
Note : Read our blog for How to Grow a Business and a Family at the Same Time.
Importants of Business consultants
It can be daunting when introducing a system or methodology to your business. But using a ready-made sales funnel solution gives you more than a website and a sales process; it gives you insight, relevant research and a guiding hand from experts who have been digital marketers for decades. Being properly trained in using this methodology means you get to switch on your revenue faster with less mistakes. One of the best sales funnel trainings is Secrets Masterclass, by ClickFunnels