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Why Content Marketing Is An Important Asset To Businesses And Where To Begin
Content marketing. Have you heard the phrase tossed around and dismissed it as yet another marketing buzzword? Well, content marketing is no flash-in-the-pan trend that’s going to quickly burn itself out. Content marketing has become a foundation of internet marketing, and the internet itself, so don’t expect it to change anytime soon business consultant in bamroli.
Since content marketing is here to stay, and a vital part of many digital marketing strategies, it’s time to learn all about what content marketing is, why it’s important for your business, and how to get started.
What is Content Marketing?
Essentially, any content your business creates to provide value to your audience can be part of a content marketing strategy. It can be shared on your business’ website, on social media platforms, other websites, or all of the above. Your distribution strategy will depend on the type of content and the demographics and preferences of your audience.
Why is Content Marketing Important?
A good content marketing strategy can be the foundation upon which all of your other marketing efforts are built. When utilized correctly, content marketing will support and strengthen all of your marketing goals and help drive website visits, sales funnels, and conversions, as well as brand loyalty and audience engagement business consultant in bamroli.
Content marketing supports different marketing strategies in a variety of ways.
Alongside link building and the technical components, content marketing is the third pillar that supports a solid SEO strategy. Content marketing allows for the targeting of keywords in content for on-page SEO, and supports both on-page and external link building efforts. More content equals more opportunities for on-page optimization and help support SEO efforts that drive organic traffic to the site.
Social media is becoming more and more essential to marketing strategies for all types of businesses. One of the keys to successful social media marketing efforts is to have relevant, interesting content to share with your audience. Great content will prompt audience engagement, including shares, comments, etc. Sharing a regular stream of content that is useful and/or entertaining will help you build your audience and authority, which will support all of your marketing goals.
With a guest post component to your marketing strategy, you will create content that is posted on other websites. These can include smaller, industry-relevant websites, or larger, more prominent websites, such as Forbes, Huffington Post, etc. Guest posting offers great marketing ROI in several ways business consultant in bamroli.
- A guest posting strategy helps build your authority and demonstrates you’re an expert in your field.
- Guest posts can drive additional traffic to your site.
- Guest posts can increase your social media audience size and engagement.
- Links from guest posts support your SEO efforts.
Generally, the only cost for creating a guest post is the time you spend creating the content and the time required to reach out to the site where you want to feature your post. A well-planned and executed guest posting strategy can be a very fruitful aspect of your content marketing strategy.
Email marketing is still one of the most personalized and direct methods that marketers have of speaking to their audiences. Getting permission to market directly to a prospect via email isn’t always easy in today’s spam-filled world, but once you have it, the chances of converting a prospect to a customer increase tremendously. And often, the way to get a customer to opt-in, and stay opted-in, to an email marketing campaign is through great content.
If you’re regularly publishing useful, quality content that you share with your audience, prospects will be reluctant to opt-out for fear of missing something. That also means that when you make a relevant offer, you’ll have an audience primed to purchase from that email offer. But in order to gain and sustain that trust, you have to be producing and sharing great content all the time business consultant in bamroli.
Create and Post Content
Once you have your content marketing plan nailed down, it’s time to execute. You’ll need to start creating and posting content, based on your plan. Many businesses find it useful to create a lot of content at once, so they have a continuous well from which to pull posts and aren’t always scrambling to get content ready to post at the last minute. Make sure your content is interesting and relevant to your audience. You shouldn’t be posting filler content just to keep up with your content plan. The quality of what you create and post is just as important, or even more so, as the frequency.
When posting content, it’s important to be sure your plan includes how and where to share your new content. Will you be posting it on social media, your website, and sending it out via email? Will you do that all at the same time? Or stagger the postings? Does everything get shared just once per channel? Or does it make sense to add follow up posts for anyone who might have missed the initial share? All of these questions will depend on the size of your audience, your industry, etc. Don’t be afraid to test different posting strategies and track the engagement to find what works best for your company. You may even find that different types of content need different promotional strategies.
Once you get in a routine with content creation and posting, it will be much easier to keep the momentum going. Content marketing isn’t a one-and-done type of effort. It requires a consistent working of the plan to build results and achieve real success. Keep at it, and your business will reap the rewards.
How to Be Successful in Content Marketing
Now that you know that content marketing is important and how to do it, the next question is: how can you be successful at it?
Keep At It
For the most part, content marketing is a marathon, not a sprint. Unless you get a piece accepted on a really high-profile website, or someone influential promotes your content, you aren’t going to see an instant result from content marketing. It’s a long-term strategy that will steadily build your audience, and support your other marketing efforts. So, it’s important to not get discouraged when you don’t see an immediate ramp-up in business from your initial content posts. If you’re creating and posting quality, useful content on a regular basis and promoting it well, you’re going to reap the rewards, as long as you stick with it.
Promoting your content properly is going to play a vital part in the success of your content marketing efforts. People need to be able to find your content in order to want more of it and to share it. Some great ways to promote your content:
- Partnering with social media influencers
- Posting content from partners and vendors, and having them share your content in return
- Paid marketing
- Email marketing
- Guest posting on other websites
- Social media marketing
Promoting your content in a variety of ways will ensure you reach the largest part of your target market and achieve the best possible ROI for your marketing efforts.
In addition to improving the bottom line, fun and creativity should be driving forces behind at least some of your content marketing efforts. For example, if your content is usually very formal and instructional, try changing it up with a funny video or graphic. You still want the content to fit with your messaging, but surprising your audience can be a great way to shake things up and reinvigorate your audience.
You should also consider creative ways to produce new types of content. For example, maybe you could turn a successful older post into a video or infographic. Or a past webinar could become an audio download. Repurposing older content is a great way to add new content with less effort.
While the pressure to constantly create new content can sometimes get overwhelming, it’s important to keep the spark of creativity alive in your content. If it feels dull and lifeless to you, it will feel the same way to your audience.
If you want to take your business to the next level, and you have yet created an in-depth content marketing strategy, now is the time to get started. Content marketing will support all of your other marketing efforts, help you build a larger audience, and create brand loyalty for your customers. Don’t make the mistake of thinking content marketing is a disappearing trend. It’s here to stay and your marketing efforts will be much less effective without it.
Bio: Regex SEO is a Houston-based digital marketing agency offering a comprehensive array of digital marketing services. Created to help our clients achieve online success, and built on a transparent, data-driven process, we utilize cutting edge technology and industry best practices to improve our clients’ online visibility. Our fully custom digital marketing strategies are based on the needs of each business, and we pride ourselves on supporting the success of businesses throughout Houston and beyond.